PHOENIX — If you've turned on NBC or driven past a Walgreens recently, you've probably heard of Red Nose Day. This year, it falls on Thursday.
But do you know what it is?
Red Nose Day aims to end child poverty by raising money and awareness for kids in the U.S. and around the world.
It's fairly new to Americans
The non-profit Comic Relief, which uses comedy to raise money for disadvantaged people, launched Red Nose Day in the United Kingdom in 1988. Since then, the day has raised more than $1 billion globally.
Related: 'Love Actually': Keira Knightley, Hugh Grant, Liam Neeson return in new clip
Red Nose Day launched in the U.S. in 2015 and has since raised $60 million. That money has benefited children and young people in all 50 states, as well as 25 countries.
It has ties to Love Actually
Richard Curtis, who wrote and directed the 2003 movie Love Actually, is the co-founder of Comic Relief.
He got the cast back together to create a 15-minute sequel, called Red Nose Day Actually, which will air as part of NBC’s Red Nose Day charity telethon.
NBC is airing a full evening of specials
NBC is celebrating Red Nose Day for the third year in a row with a night of special programming.
• Celebrity Ninja Warrior for Red Nose Day, airing at 8 p.m. ET/PT, pairs celebrities with "elite ninjas" to train them for the course.
• In Running Wild with Bear Grylls for Red Nose Day at 9 p.m. ET/PT, host Bear Grylls takes actress Julia Roberts to Kenya on a quest to deliver vaccines.
• The Red Nose Day Special, hosted by comedian Chris Hardwick at 10 p.m. ET/PT, will feature comedy, musical performances and films.
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