We love to talk and want to be listened to, but we stand less and less chance of being believed
People love propagating information and sharing opinions. You can see this online: every day, 4m new blogs are written, 80m new Instagram photos are uploaded and 616m new tweets are released into cyberspace. It appears that the opportunity to impart your knowledge to others is internally rewarding.
A study conducted at Harvard University found that people were willing to forgo money so that their opinions would be broadcast to others. We are not talking about well-crafted insights here. These were people’s opinions regarding mundane issues, like whether coffee is better than tea. A brain-imaging scan showed that when people received the opportunity to communicate their opinions to others, their brain’s reward centre was strongly activated.
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