“Why are we okay with paying the same amount for a multipack of knickers that we do for a cup of coffee?”
For Phoebe Hunter-McIlveen and Isobel Williams-Ellis, founder of ethical underwear company Project Pico, bringing our attention to basics is key to building a fairer future. While we may choose vegan leather alternatives for a new investment bag or head to People Tree for trousers, we’re likely to grab a cheap set-of-five when it comes to everyday knickers.
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