John Lewis’s decision to stop dividing children’s clothes by gender has sparked anger and delight. But it’s not just childrenswear that is increasingly non-binary – there’s a sartorial revolution for adults, too
Is John Lewis at the frontline of modern gender politics? It has never seemed so before, but judging by the reaction to the department store’s announcement last week that its own-brand children’s clothes will no longer be divided by gender, some people clearly see the retailer as radical. There will now be no separate sections in the stores, nor such binary labels on the clothes themselves; instead, the labels will read “girls and boys” or “boys and girls”.
The conversation over whether clothing should be more gender-neutral does not just apply to childrenswear – over the past decade there has also been a marked rise in gender-neutral clothing for adults. Some high-end designers such as JW Anderson, Rick Owens and Rad Hourani have championed gender-neutral clothing, while a raft of smaller companies run by young designers, such as Rich Mnisi, are pushing the idea that men’s and women’s clothes should be obsolete categories. This approach has also filtered down to the high street – H&M and Zara have both created non-gendered ranges.
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