The Finnish author and illustrator used her books to subtly challenge views on how women should live and behave. Now, those stories are part of an Oxfam campaign to empower women around the world
Post-war stories about Finnish trolls might not be the first place you would look for feminist icons, but the more you discover about the women in Moomins creator Tove Jansson’s life, the more it makes sense.
“I’m not sure Tove ever used the word ‘feminist’, but she was one in every sense of the word,” says her niece and creative director of the Moomins Characters brand, Sophia Jansson. “She challenged a lot of the assumptions that were still held by society about how women should live at the time – for example, that they should stay at home and dedicate themselves to bringing up children. She was all about daring to make choices that are not necessarily easy. She defied convention and that made her quite exceptional.”
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